2017 AFL Women's TV Commerical - I'd Like to See That

This was the first creative campaign leading to the first AFLW game in Australia. Repurposing AFLs epic 90s “I’d like to see that” campaign refocused on female athletes’ abilities on (and off) the field.

Olympic legend Cathy Freeman, Melbourne Cup-winning jockey Michelle Payne, and Collingwood marquee signing Moana Hope are just some of the women involved.