An engaging way to remind customers to keep using their Westpac Altitude American Express cards to earn even more points.
The previous piece was tested against this less expensive version of the creative.
A simple DM that showed years being wiped off your home loan in the window of the envelope when the letter was pulled out.
This piece has two envelope windows, one in the shape of the piggy bank.
The second window on the envelope is the picture frame.
As you open the A4 page, our first message with the house and a For Sale sign reads, "If you're thinking of selling...". Open the page further to reveal works being done, "or renovating...Apply now for our best home loan deal."
The customer and, more importantly, their address is perfectly positioned to appear within the For Sale sign in this piece.
The following DM cards are charming little ways to encourage our customers to start using their Westpac Altitude Visa Gold Cards again.