Metrolites throughout Australia had everyone in beards and glasses.
       
     
And print ads exaggerated the lengths one might go to become a Bloody Volvo driver.
       
     
20_VolvoMascara.jpg
       
     
       
     
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Volvo's new S40 will make you wish you were a Bloody Volvo driver, as seen in this launch TVC we created evolving the campaign.

Metrolites throughout Australia had everyone in beards and glasses.
       
     
+

Metrolites throughout Australia had everyone in beards and glasses.

And print ads exaggerated the lengths one might go to become a Bloody Volvo driver.
       
     
+

And print ads exaggerated the lengths one might go to become a Bloody Volvo driver.

20_VolvoMascara.jpg
       
     
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