ANZ Celebrate the Now Case Film
Was a data-driven, hyper-relevant digital campaign to drive applications for the ANZ Rewards Platinum Credit Card. With a promotional offer of $250 Westfield Gift Card, we used all available data to serve the right message via dynamic creative through mobile, digital display, digital OOH and Google’s Vogon. Every execution was a reason to celebrate the “now moment” in which the ad was seen. From the weather, time of day and location to a viewer’s search history and affinity.
This resulted in over 1,000 dynamic hyper-targeted executions, a 50% uplift in CTR (200% higher than the industry average), 20% over-delivery against forecasted application and 1,820% higher interaction rate than other banking campaigns running during the same period.