Repurposing a very seriously stylish global ad from Renault France to the Australian market can be challenging. Especially when Australian's tend not to take themselves too seriously.
Fortunately, that's where our idea was born. Using existing footage of the new Renault Clio, we shot local talent to match and demonstrate how the car is so seriously stylish, you no longer have to be.
Our client couldn't resist making an additional edit of the TV ad.
A seriously stylish Spotify ad.
The campaign was supported by a large outdoor media buy...
...including digital out of home.
To share in the fun, we launched the Renault Clio Pose Off – an online competition asking our audience to post their seriously stylish poses for a chance to win a new Renault Clio.
The Renault Clio Pose Off was also featured on mi9.
We also had huge exposure at Melbourne's Spring Fashion Week. Where our media wall invited guests to let their hair down and enter our Renault Clio Pose Off on the spot.
And the winner of a brand new Renault Clio was...